To promote the Reebok Premiere sneaker and reinforce the brand with its consumer base, Gayotto Sports created Reebok 10Km, with competitions taking place at night with a series of urban initiatives. The objective was to offer more exclusivity to the racing event, unifying the brand technological tendencies with its consumers, while elevating the adrenaline of the participants.

In these urban initiatives we have digital graffiti, tunnel performance with pyrotechnical shows, simultaneous transmission of the race on big screens and a lot of music for the competitors.

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