Adidas Trail Running – an event created to launch the special off-road running shoes. The initiative included experiences where we took the races to unusual spaces and always had musical performances at the finish line. Campos do Jordão (SP) and Gramado (RS) were some of the cities that hosted the circuit.
In Rio de Janeiro, the site chosen was an army training center that attracted over 2,000 runners. Considered a success with the public and media, it was one of the longest running circuits in all of Adidas’ history in Brazil.